Henan Ruichen Traffic Equipment Co., Ltd. is a national high-tech enterprise specializing in the R&D, production and sales of solar LED road studs. The company adheres to the policy of "technological innovation, green environmental protection, and imagining the future", focusing on the technology development and production of solar LED road studs, and now has a series of solar road studs with independent intellectual property rights. Henan Ruichen Traffic has gathered more than 10 sales and R&D elites in the industry, and strives for excellence in product development, production technology, quality management, product sales, after-sales service, etc., and has won unanimous praise from domestic and foreign merchants. RUICHEN LED road studs were sold well all over more than 40 countries, RUICHEN LED road studs are exported to the United States, Mexico, Brazil, France, the Netherlands, New Zealand, Australia, the Middle East, South Africa, and other parts of the world.
LED road studs, smart LED road studs, LED solar signs, luminous zebra crossings, road marking machines, etc. The main function of LED road studs is to enhance the visibility of roads at night while reducing street lighting, energy-saving and environmental protection.
80% of our profit comes from our core business, LED road studs. From 2008 to now, we have developed a total of five generations of LED road studs, from the initial cast-aluminum LED road studs to pearls, crystal LED road studs, to cast-aluminum LED road studs, to embedded LED road studs, to Ultra-thin LED road studs. Ruichen is facing the global market. The needs of customers are different, and the situation of product upgrades is also very different. For example, in South Africa, the reflective LED road studs has been used for 5 years and still works well. It is well received by customers. The product is very loyal. For example, cast aluminum LED road studs are very adaptable to the environment in the Middle East, and the acceptance is also very high. The LED road studs have been used for 4 years and are very popular with customers. Although LED road studs are electronic products because they are installed on the road and rolled, the conditions are very harsh. Once they pass the road test, they will generally not change easily. Other products include solar signs, reflective road studs, road marking machines, etc.
The Ruichen brand has been deeply praised by customers. There are a large number of actual use cases all over the world. We have a better understanding of the use environment of LED road studs in the world. Our products have various inspection certificates in the world. Participate in the European Exhibition, the Middle East, the United Kingdom, and the Hong Kong Lighting Fair every year. There are also investments in online platforms, which have greatly enhanced our brand value.
Ruichen has a professional R&D, sales, and production management team, and has been committed to developing innovative products with independent intellectual property rights and meeting customer needs. Now it has 2 inventions, 12 utility model patents, and 15 appearances.
Quality is the dignity of an enterprise, and all incoming materials are strictly inspected and stored. Ensure that the LED road studs shipped out of the factory are 100% qualified. Fully implement the quality management system, environmental management system, and occupational health management system, in line with large and medium-sized enterprises.
Ruichen is export-oriented and has exported to more than 40 countries and regions, such as South Africa, Russia, Saudi Arabia, the United States, Japan, Taiwan, South Korea, Chile, Brazil, and India. Many of our markets are on the "Belt and Road". In line with national strategy. Through several years of market efforts, the company has established a large-scale sales agent channel for industry users in China and has established good cooperative relations with mainstream operators. At the same time, the company also has cooperation agreements with many overseas countries, which has enabled the company's overseas sales of products to grow rapidly. For each product line, the company also has a targeted sales strategy.